[ about / personal system ]
Iturnfuzzyproductroomsintosharperinterfaces.
I am a product designer moving closer to the build side: prototyping flows, testing interaction ideas, and using code as a faster way to argue with assumptions.
[ background ]
Ico-foundedPunaStudiosixyearsago,adesignandproductstudiobasedinBuenosAires.SixyearsofshippingMVPswithclients:iterating,pivoting,killingsomeofthem,learningwhatactuallysurvivesinproduction.
I learned by closing contracts, dealing with partners, setting up a company abroad, and figuring out the business side as I went.
The "designer/builder" up top isn't a recent shift. It's the perspective I've been working from for six years.
Thoughts
When Everyone Can Build, Why Would Anyone Stay?
Loyalty in the age of AI-generated products, infinite alternatives, and shrinking switching costs.
The Designer as a Node
How designers turn ambiguity, scattered inputs, and broken briefs into usable product direction.
The Relative Speed of Change
Why adapting to AI can feel slow from the inside, even when everything is moving fast.
Codex